We Run The Ads. You Get Booked Estimates.
Meridian Trades Group runs Meta ad campaigns for roofing, remodeling, hardscape, concrete, window, decking and HVAC companies. We build and manage the campaigns, follow up with every homeowner, qualify them against your criteria and put the estimate on your calendar, all for one flat monthly retainer.
This is ONLY for established roofing, remodeling, hardscape, concrete, window, decking and HVAC companies. It is NOT for solo handymen or brand-new companies.
Illustrative preview, not client data.
In short
Meridian Trades Group is a Meta ads and appointment-setting company for US home service contractors. For one flat monthly retainer we build and run your campaigns on the ZIP codes you serve, follow up with every lead, and book qualified homeowners onto your calendar. Your ad budget is separate from our fee, and we agree it with you up front.
We Build And Run The Ads
Campaign build, ad creative, targeting and ongoing management on the ZIP codes you serve.
We Follow Up And Book
Every lead is contacted, checked against your criteria and booked onto your calendar for you.
One Flat Monthly Fee
One retainer covers the whole system, not a charge for every lead. Your ad budget sits on top, agreed with you up front.
From Signed Agreement To Booked Estimates.
We handle the setup, the ads and the follow-up. Your team shows up and sells the job.
- 01Together
We Agree The Plan
You e-sign a services agreement that sets your service area, the jobs you want and exactly what counts as a qualified appointment.
- 02Your input
You Tell Us About Your Jobs
A short onboarding survey covers your trade, the projects you want more of, and when you can run estimates.
- 03We handle it
We Launch And Manage The Ads
Meta campaigns go live on the ZIP codes you serve, built around your trade and optimised by us as they run.
- 04Your job
You Run The Estimates
Qualified homeowners land on your calendar. Your team shows up, runs the estimate and closes the job.
Campaign
Concrete — Your service area
Every lead runs through the same checks before it reaches you.
What's In The Retainer, And What's On You.
In The Retainer
We handle it- Campaign build. Ads, targeting and launch on the ZIP codes you serve.
- Ad creative. Ads made around your trade and the jobs you want more of.
- Management. Testing and optimisation for as long as the campaigns run.
- Follow-up. Every lead contacted and chased, so nothing goes cold.
- Booking. Qualified homeowners put straight onto your calendar.
On You
Your side- Your ad budget. Paid separately from our fee, at a level we agree together.
- Open slots on your calendar for estimates.
- Getting out to estimates quickly once they're booked.
- Closing the job. We get you in the room. You win the work.
One Retainer. Everything Included.
A flat monthly fee for the whole system. No per-lead charges.
Meridian Retainer
Done for you$2,500/ month
Plus your ad budget, paid separately
- Campaign build and ad creative
- Ongoing campaign management
- Follow-up on every lead
- Qualification against your criteria
- Estimates booked onto your calendar
Your Ad Budget
Your ad spend is separate from the retainer. We agree the amount with you on the call, based on your market, your trade and how much work you can take on.
- Agreed with you before launch
- Kept separate from our fee
- Adjusted as your capacity changes
Exact terms are set out in your services agreement.
Every Lead Is Checked Before It Reaches You
We agree your criteria up front and only book homeowners who meet them, so your estimates go to real jobs.
We Keep It Small, So We're Picky.
Every account gets hands-on attention, so we only take on companies we're confident we can deliver for.
This Fits If
- You run an established roofing, remodeling, hardscape, concrete, window, decking or HVAC company.
- Your crews have room for more jobs in the coming months.
- You can put a monthly ad budget behind your campaigns.
- Someone on your team can get out to estimates quickly.
This Doesn't Fit If
- You're a solo operator or just getting started.
- You're booked solid and don't want more work.
- You want a raw lead list to call through yourself.
- You're not ready to put a budget behind your ads.
Founder-Led, Hands-On.
Every account runs through the founder, so the client list stays deliberately small.
Your first call is with Jordan. He sets up each account himself and keeps a close eye on the campaigns, the booking and the numbers behind them.
How Meridian Stacks Up.
The usual ways a contractor buys more work, side by side.
| Meridian | Shared-lead sites | Typical agency | Doing it yourself | |
|---|---|---|---|---|
| What you pay for | One flat fee for ads, follow-up and booking | Every lead, booked or not | A monthly fee, usually for the ads only | Your own hours |
| Ad budget | Yours, agreed up front | Built into the lead price | Yours, on top of the fee | Yours |
| Who chases the lead | We do, and book it for you | You, racing other contractors | Usually you | You |
| What reaches you | Qualified estimates on your calendar | A name and number to call | Leads for you to follow up | Whatever you manage to book |
Typical arrangements, not specific companies. Terms vary, so check theirs.
Questions We Get Before The Call.
How does the retainer work?
Who pays for the ads?
What counts as a qualified appointment?
Is there a per-lead or per-appointment fee?
Which trades and areas do you cover?
Where do the ads run?
How do I get started?
Ready For More Estimates On The Calendar?
A short call. We'll look at your trade, your service area and your job sizes, and tell you straight whether it's a fit.
No cost, no obligation
Or email [email protected]